Acquire Retain Engage Agenda
8:00 | Registration Opens |
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9:00 | Chairman's Welcome and Introduction with David Solari |
9:05 | Making it Rain: Control Both Supply And Demand To Create Perceptions Of Value In A Digital Marketplace |
When it comes to monetising F2P games, we are in the enviable position of both selling umbrellas and being in charge of the weather. In this talk, Mark Sorrell, Head of Studio for Rovio London, will discuss the importance of understanding the control of both supply and demand to create perceptions of value in a digital marketplace. Mark Sorrell, Head of Studio, Rovio |
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9:35 | Meet Your Users On Any Platform Through Any Channel |
Whether mobile first or enterprise, you customers are active on a wide range of channels, and it’s crucial you are there to find them. (Moderator) Shumel Lais, CEO & Founder, Appsumer Adam Turowski, Performance Marketing Manager, PEAK Fiona Sellick, UK Marketing Director, TodayTix Nicholas Duddy, Founder, Miratrix Tom Ralston, Senior Product Manager, Songkick |
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10:20 | Use Analytics To Beat Fraud |
Fred Thuard, GM EMEA, Kochava | |
10:50 | Networking Break |
11:35 | Cross-Platform Marketing Attribution |
Marketing attribution is a key challenge for cross platform marketers. In this session you will hear how you can fine tune your cross-platform campaigns. (Moderator) Gary MacDonough, Evangelist, Branch Amir Malik, Programmatic Director, Trinity Mirror Plc Oded Ran, CEO, Touchnote Stacey Golding, Marketing Director, Telegraph |
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12:20 | KEYNOTE: App Virality - The Science Behind Viral Mobile Growth |
Learn the elements of what drives users to share content. Ramsey Pryor, Head of International Expansion, Branch |
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12:50 | Lunch |
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14:20 | Identify And Target Audiences That Will Engage With Your App Repeatedly |
Ed Relf, CEO, Laundrapp | |
14:50 | Automating Optimisation Efforts Using The Example Of Facebook |
Adam Turowski, Performance Marketing Manager, PEAK Zach van Driel, Growth Marketer, PEAK |
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15:20 | Coffee Break |
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16:05 | Personalisation And Push |
A look at how to create a personal experience for your users on mobile without overstepping the mark, and how to use push notifications for engagement Alice Newton Rex, VP of Product, World Remit |
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16:35 | TV To Acquire, Retain And Engage App Users |
Richard Downey, Global New Business Director - Mobile, The Specialist Works | |
17:05 | Chairman’s Closing Remarks |
17:10 | Networking Reception |
18:30 | Conference Ends |
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