8:00	Registration Opens
10:50	Networking Break
9:00	Chairman's Welcome and Introduction with David Solari
9:05	Making it Rain: Control Both Supply And Demand To Create Perceptions Of Value In A Digital Marketplace
	When it comes to monetising F2P games, we are in the enviable position of both selling umbrellas and being in charge of the weather. In this talk, Mark Sorrell, Head of Studio for Rovio London, will discuss the importance of understanding the control of both supply and demand to create perceptions of value in a digital marketplace. Mark Sorrell, Head of Studio, Rovio
9:35	Meet Your Users On Any Platform Through Any Channel
	Whether mobile first or enterprise, you customers are active on a wide range of channels, and it’s crucial you are there to find them. Understand how to identify where your prospects are most active and target marketing that will acquire the users you want Gain expert insight into the relationship between different platforms and channels and create marketing campaigns that minimise friction and maximise acquisition Learn how to build a targeted, omnichannel marketing strategy and meet your users wherever they are (Moderator) Shumel Lais, CEO & Founder, Appsumer Adam Turowski, Performance Marketing Manager, PEAK Fiona Sellick, UK Marketing Director, TodayTix Nicholas Duddy, Founder, Miratrix Tom Ralston, Senior Product Manager, Songkick
10:20	Use Analytics To Beat Fraud
	Fred Thuard, GM EMEA, Kochava

12:50	Lunch
11:35	Cross-Platform Marketing Attribution
	Marketing attribution is a key challenge for cross platform marketers. In this session you will hear how you can fine tune your cross-platform campaigns. Hear how to manage web and mobile measurement and attribution build razor sharp marketing campaigns Find out how the leading brands are using big data to track their marketing spend, maximising acquisition and ROI (Moderator) Gary MacDonough, Evangelist, Branch Amir Malik, Programmatic Director, Trinity Mirror Plc Oded Ran, CEO, Touchnote Stacey Golding, Marketing Director, Telegraph
12:20	KEYNOTE: App Virality - The Science Behind Viral Mobile Growth
	Learn the elements of what drives users to share content. Overview of app virality and learn the elements of what drives users to share content. Understand what drives clicks, what results in downloads and breakdown how the double viral loop works. Ramsey Pryor, Head of International Expansion, Branch

15:20	Coffee Break
14:20	Identify And Target Audiences That Will Engage With Your App Repeatedly
	Ed Relf, CEO, Laundrapp
14:50	Automating Optimisation Efforts Using The Example Of Facebook
	Understanding the various levers in optimising your Facebook campaigns How to create a decision tree that reflects your optimisation goals and campaign configuration Using the graph explorer on Facebook to streamline your optimisations Adam Turowski, Performance Marketing Manager, PEAK Zach van Driel, Growth Marketer, PEAK

18:30	Conference Ends
16:05	Personalisation And Push
	A look at how to create a personal experience for your users on mobile without overstepping the mark, and how to use push notifications for engagement Alice Newton Rex, VP of Product, World Remit
16:35	TV To Acquire, Retain And Engage App Users
	Richard Downey, Global New Business Director - Mobile, The Specialist Works
17:05	Chairman’s Closing Remarks
17:10	Networking Reception