Acquire Retain Engage Agenda


8:00Registration Opens
9:00Chairman's Welcome and Introduction with David Solari
9:05Making it Rain: Control Both Supply And Demand To Create Perceptions Of Value In A Digital Marketplace
When it comes to monetising F2P games, we are in the enviable position of both selling umbrellas and being in charge of the weather. In this talk, Mark Sorrell, Head of Studio for Rovio London, will discuss the importance of understanding the control of both supply and demand to create perceptions of value in a digital marketplace.

Mark Sorrell, Head of Studio, Rovio
9:35Meet Your Users On Any Platform Through Any Channel
Whether mobile first or enterprise, you customers are active on a wide range of channels, and it’s crucial you are there to find them.
  • Understand how to identify where your prospects are most active and target marketing that will acquire the users you want
  • Gain expert insight into the relationship between different platforms and channels and create marketing campaigns that minimise friction and maximise acquisition
  • Learn how to build a targeted, omnichannel marketing strategy and meet your users wherever they are

    (Moderator) Shumel Lais, CEO & Founder, Appsumer
    Adam Turowski, Performance Marketing Manager, PEAK
    Fiona Sellick, UK Marketing Director, TodayTix
    Nicholas Duddy, Founder, Miratrix
    Tom Ralston, Senior Product Manager, Songkick
  • 10:20Use Analytics To Beat Fraud
    Fred Thuard, GM EMEA, Kochava
    10:50Networking Break
    11:35Cross-Platform Marketing Attribution
    Marketing attribution is a key challenge for cross platform marketers. In this session you will hear how you can fine tune your cross-platform campaigns.
  • Hear how to manage web and mobile measurement and attribution build razor sharp marketing campaigns
  • Find out how the leading brands are using big data to track their marketing spend, maximising acquisition and ROI

    (Moderator) Gary MacDonough, Evangelist, Branch
    Amir Malik, Programmatic Director, Trinity Mirror Plc
    Oded Ran, CEO, Touchnote
    Stacey Golding, Marketing Director, Telegraph
  • 12:20KEYNOTE: App Virality - The Science Behind Viral Mobile Growth
    Learn the elements of what drives users to share content.
  • Overview of app virality and learn the elements of what drives users to share content.
  • Understand what drives clicks, what results in downloads and breakdown how the double viral loop works.

    Ramsey Pryor, Head of International Expansion, Branch
  • 12:50Lunch
    14:20Identify And Target Audiences That Will Engage With Your App Repeatedly
    Ed Relf, CEO, Laundrapp
    14:50Automating Optimisation Efforts Using The Example Of Facebook
  • Understanding the various levers in optimising your Facebook campaigns
  • How to create a decision tree that reflects your optimisation goals and campaign configuration
  • Using the graph explorer on Facebook to streamline your optimisations

    Adam Turowski, Performance Marketing Manager, PEAK
    Zach van Driel, Growth Marketer, PEAK
  • 15:20Coffee Break
    16:05Personalisation And Push
    A look at how to create a personal experience for your users on mobile without overstepping the mark, and how to use push notifications for engagement
    Alice Newton Rex, VP of Product, World Remit
    16:35TV To Acquire, Retain And Engage App Users
    Richard Downey, Global New Business Director - Mobile, The Specialist Works
    17:05Chairman’s Closing Remarks
    17:10Networking Reception
    18:30Conference Ends

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